Breakthru Beverage Missouri and Jameson Whiskey are teaming up to give 500 free rides across Missouri this New Year’s Eve! Whether you’re celebrating in St. Louis, Kansas City, Columbia, or Springfield, you can get home safely with Lyft.

🕑 When: Dec. 31, 2 PM – Jan. 1, 2 AM
💰 Promo Code: BBGMONYE25 (up to $30 per ride)
⏰ Code active starting: Dec. 31, 9 AM

This is part of the “Safe Home After Every Occasion” program, which has helped over 100,000 Missourians get home safely since 2011.

💬 Scott Johnson of Breakthru Missouri says it best:
“Communities are strongest when we work together to promote responsibility. Plan ahead and take advantage of this program to get home safely this New Year’s Eve.”

👉 Full story via KY3: https://www.ky3.com/2025/12/26/breakthru-missouri-jameson-whiskey-provide-500-safe-free-rides-new-years-eve/